| Wickham, M and Wong, T and O'Donohue, W, “The strategic management of brand equity: Exploring the resources, capabilities and lessons of Marriott's entry into China”, Academy of Taiwan Business Management Review, 7 (1) pp. 13-23. ISSN 1813-0534 (2011) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing management (incl. strategy and customer relations) |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/69578 |
| Number of Downloads | 17 |
