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Darroch, J and Miles, M, “A research note on market creation in the pharmaceutical industry”, Journal of Business Research, 64 (7) pp. 723-727. ISSN 0148-2963 (2011) [Refereed Article]
Data TypeValue
Type of ResearchStrategic Basic Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing research methodology
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/72822
Digital Object Identifierdoi:10.1016/j.jbusres.2010.08.002
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Number of Times Cited20
Number of Downloads6