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Research Output Details
Sok, P and O'Cass, AG, “Understanding service firms brand value creation: a multilevel perspective including the overarching role of service brand marketing capability”, Journal of Services Marketing, 25 (7) pp. 528-539. ISSN 0887-6045 (2011) [Refereed Article] | |
Data Type | Value |
---|---|
Type of Research | Strategic Basic Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing management (incl. strategy and customer relations) |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/74342 |
Digital Object Identifier | doi:10.1108/08876041111173651 |
Scopus Source URL | View the full record on Scopus |
Scopus Citing URL | View the list of citing articles on Scopus |
Web of Science® Source URL | View the full record on Web of Science® |
Web of Science® Citing URL | View the list of citing articles on Web of Science® |
Web of Science® Related URL | View the list of related articles on Web of Science® |
Number of Times Cited | 19 |
Number of Downloads | 8 |