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Sok, P and O'Cass, AG, “Understanding service firms brand value creation: a multilevel perspective including the overarching role of service brand marketing capability”, Journal of Services Marketing, 25 (7) pp. 528-539. ISSN 0887-6045 (2011) [Refereed Article]
Data TypeValue
Type of ResearchStrategic Basic Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing management (incl. strategy and customer relations)
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/74342
Digital Object Identifierdoi:10.1108/08876041111173651
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Number of Times Cited19
Number of Downloads8