| Carlson, J and O'Cass, AG, “Managing web site performance taking account of the contingency role of branding in multi-channel retailing”, Journal of Consumer Marketing, 28 (7) pp. 524-531. ISSN 0736-3761 (2011) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing management (incl. strategy and customer relations) |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/74343 |
| Digital Object Identifier | doi:10.1108/07363761111181518 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Number of Times Cited | 26 |
| Number of Downloads | 9 |
