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O'Cass, AG and Ngo, L, “Achieving customer satisfaction in services firms via branding capability and customer empowerment”, Journal of Services Marketing, 25 (7) pp. 489-496. ISSN 0887-6045 (2011) [Refereed Article]
Data TypeValue
Type of ResearchStrategic Basic Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing management (incl. strategy and customer relations)
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/74349
Digital Object Identifierdoi:10.1108/08876041111173615
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Number of Times Cited47
Number of Downloads7