| O'Cass, AG and Voola, R, “Explications of political market orientation and political brand orientation using the resource-based view of the political party”, Journal of Marketing Management, 27 (5-6) pp. 627-645. ISSN 0267-257X (2011) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing theory |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/74350 |
| Digital Object Identifier | doi:10.1080/0267257X.2010.489831 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Number of Times Cited | 44 |
