| Jain, S and Haley, G and Voola, R and Wickham, MD, Marketing: Planning and Strategy, Cengage Learning, Victoria, pp. 472. ISBN 9780170189392 (2012) [Authored Other Book] |
| Data Type | Value |
|---|
| Type of Research | Pure Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing management (incl. strategy and customer relations) |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/77268 |
