| O'Cass, A and Carlson, J, “An e-retailing assessment of perceived website-service innovativeness: Implications for website quality evaluations, trust, loyalty and word of mouth”, Australasian Marketing Journal, 20 (1) pp. 28-36. ISSN 1441-3582 (2012) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing management (incl. strategy and customer relations) |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/77276 |
| Digital Object Identifier | doi:10.1016/j.ausmj.2011.10.012 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Number of Times Cited | 72 |
