Ngo, LV and O'Cass, A, “Performance implications of market orientation, marketing resources, and marketing capabilities”, Journal of Marketing Management, 28 (1-2) pp. 173-187. ISSN 0267-257X (2012) [Refereed Article] |
Data Type | Value |
Type of Research | Applied Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing management (incl. strategy and customer relations) |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/77277 |
Digital Object Identifier | doi:10.1080/0267257X.2011.621443 |
Scopus Source URL | View the full record on Scopus |
Scopus Citing URL | View the list of citing articles on Scopus |
Number of Times Cited | 66 |
Number of Downloads | 6 |