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Research Output Details
| O'Cass, AG and Ngo, LV, “Winning through innovation and marketing: Lessons from Australia and Vietnam”, Industrial Marketing Management, 40 (8) pp. 1319-1329. ISSN 0019-8501 (2011) [Refereed Article] | |
| Data Type | Value |
|---|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing management (incl. strategy and customer relations) |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/78012 |
| Digital Object Identifier | doi:10.1016/j.indmarman.2011.10.004 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Web of Science® Source URL | View the full record on Web of Science® |
| Web of Science® Citing URL | View the list of citing articles on Web of Science® |
| Web of Science® Related URL | View the list of related articles on Web of Science® |
| Number of Times Cited | 56 |
| Number of Downloads | 8 |