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Research Output Details
| Gilmore, A and Kraus, S and O Dwyer, M and Miles, M, “Strategic marketing management in small and medium-sized enterprises”, International Entrepreneurship and Management Journal, 8 (2) pp. 141-143. ISSN 1554-7191 (2012) [Contribution to Refereed Journal] | |
| Data Type | Value |
|---|---|
| Type of Research | Pure Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing management (incl. strategy and customer relations) |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/78483 |
| Digital Object Identifier | doi:10.1007/s11365-011-0175-2 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Web of Science® Source URL | View the full record on Web of Science® |
| Web of Science® Citing URL | View the list of citing articles on Web of Science® |
| Number of Times Cited | 6 |
| Number of Downloads | 3 |