| Wickham, MD, “Thana-Marketing Mix”, Marketing Glossary, MAANZ International (ed), Marketing Association of Australia and New Zealand, 1, pp. 1 (2012) [Entry] |
| Data Type | Value |
|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing management (incl. strategy and customer relations) |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/80131 |
| Web of Science® Related URL | View the list of related articles on Web of Science® |
| Number of Downloads | 3 |
