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Research Output Details
| Carlson, J and O'Cass, A, “Optimizing the online channel in professional sport to create trusting and loyal consumers: The role of the professional sports team brand and service quality”, Journal of Sport Management, 26 (6) pp. 463-478. ISSN 1543-270X (2012) [Refereed Article] | |
| Data Type | Value |
|---|---|
| Type of Research | Pure Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing theory |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/81565 |
| Digital Object Identifier | doi:10.1123/jsm.26.6.463 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Web of Science® Source URL | View the full record on Web of Science® |
| Web of Science® Citing URL | View the list of citing articles on Web of Science® |
| Web of Science® Related URL | View the list of related articles on Web of Science® |
| Number of Times Cited | 41 |
| Number of Downloads | 10 |