| O'Cass, A and Ngo, LV and Siahtiri, V, “Examining the marketing planning–marketing capability interface and customer-centric performance in SMEs”, Journal of Strategic Marketing, 20 (6) pp. 463-481. ISSN 0965-254X (2012) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Tourism |
| Research Field | Tourist behaviour and visitor experience |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/81575 |
| Digital Object Identifier | doi:10.1080/0965254X.2012.707675 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Number of Times Cited | 17 |
