| O'Cass, A and Sok, P, “Examining the role of within functional area resource-capability complementarity in achieving customer and product-based performance outcomes”, Journal of Strategic Marketing, 20 (4) pp. 345-363. ISSN 0965-254X (2012) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing theory |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/81580 |
| Digital Object Identifier | doi:10.1080/0965254X.2011.643918 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Number of Times Cited | 37 |
| Number of Downloads | 1 |
