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Research Output Details
| O'Cass, A and Ngo, LV, “Creating superior customer value for B2B firms through supplier firm capabilities”, Industrial Marketing Management, 41 (1) pp. 125-135. ISSN 0019-8501 (2012) [Refereed Article] | |
| Data Type | Value |
|---|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing theory |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/81581 |
| Digital Object Identifier | doi:10.1016/j.indmarman.2011.11.018 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Web of Science® Source URL | View the full record on Web of Science® |
| Web of Science® Citing URL | View the list of citing articles on Web of Science® |
| Web of Science® Related URL | View the list of related articles on Web of Science® |
| Number of Times Cited | 141 |