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Ngo, LV and O'Cass, A, “In search of innovation and customer-related performance superiority: the role of market orientation, marketing capability, and innovation capability interactions”, Journal of Product Innovation Management, 29 (5) pp. 861-877. ISSN 0737-6782 (2012) [Refereed Article]
Data TypeValue
Type of ResearchStrategic Basic Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing management (incl. strategy and customer relations)
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/82434
Digital Object Identifierdoi:10.1111/j.1540-5885.2012.00939.x
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Number of Times Cited179
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