| O Shaughnessy, NJ and Baines, PR and O'Cass, A and Ormrod, RP, “Political marketing orientation: confusions, complications, and criticisms”, Journal of political marketing, 11 (4) pp. 353-366. ISSN 1537-7857 (2012) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing management (incl. strategy and customer relations) |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/82454 |
| Digital Object Identifier | doi:10.1080/15377857.2012.724258 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Number of Times Cited | 9 |
| Number of Downloads | 2 |
