| O'Cass, A and Ngo, LV and Heirati, N, “Examining market entry mode strategies via resource-based and institutional influences: Empirical evidence from a region-within-country economy context”, Australasian Marketing Journal, 20 (3) pp. 224-233. ISSN 1441-3582 (2012) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing management (incl. strategy and customer relations) |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/82455 |
| Digital Object Identifier | doi:10.1016/j.ausmj.2012.03.001 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Number of Times Cited | 4 |
