Web Access Research Portal

Research Output Details

Lehman, KF, “Marketing a contemporary art museum: The White Rabbit Gallery”, Marketing: Theory, Evidence, Practice, Oxford University Press, Oxford University Press (ed), Sydney, pp. 472-475. ISBN 9780195573558 (2013) [Other Book Chapter]
Data TypeValue
Type of ResearchStrategic Basic Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing management (incl. strategy and customer relations)
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/83869
Number of Downloads20