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Research Output Details
Lehman, KF, “Marketing a contemporary art museum: The White Rabbit Gallery”, Marketing: Theory, Evidence, Practice, Oxford University Press, Oxford University Press (ed), Sydney, pp. 472-475. ISBN 9780195573558 (2013) [Other Book Chapter] | |
Data Type | Value |
---|---|
Type of Research | Strategic Basic Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing management (incl. strategy and customer relations) |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/83869 |
Number of Downloads | 20 |