| Yawised, K and Marshall, P and Stockdale, R, “Social CRM: A review of academic and practitioner literatures and research agendas”, Proceedings of the Malaysian Conference on Information Systems (MCIS 2013), 13-16 February 2013, Kota Kinbalu, Sabah, Malaysia, pp. 101-107. ISBN 978-967-11705-0-2 (2013) [Refereed Conference Paper] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Business systems in context |
| Research Field | Business information systems |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Technological and organisational innovation |
| Visit Item on eCite | http://ecite.utas.edu.au/84151 |
| Number of Downloads | 52 |
