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O'Cass, A and Sok, P, “Exploring innovation driven value creation in B2B service firms: The roles of the manager, employees, and customers in value creation”, Journal of Business Research, 66 (8) pp. 1074-1084. ISSN 0148-2963 (2013) [Refereed Article]
Data TypeValue
Type of ResearchStrategic Basic Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupStrategy, management and organisational behaviour
Research FieldCorporate governance
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/84655
Digital Object Identifierdoi:10.1016/j.jbusres.2012.03.004
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Number of Times Cited89