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Lee, WJ and Phau, I and Roy, R, “Status and Nonstatus Consumers' Attitudes toward Foreign and Domestic Luxury Brands of Underwear”, Journal of International Consumer Marketing, 24 (1-2) pp. 43-56. ISSN 0896-1530 (2012) [Refereed Article]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing communications
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/85166
Digital Object Identifierdoi:10.1080/08961530.2012.650138
Scopus Source URLView the full record on Scopus
Scopus Citing URLView the list of citing articles on Scopus
Number of Times Cited10