Lee, WJ and Phau, I and Roy, R, “Status and Nonstatus Consumers' Attitudes toward Foreign and Domestic Luxury Brands of Underwear”, Journal of International Consumer Marketing, 24 (1-2) pp. 43-56. ISSN 0896-1530 (2012) [Refereed Article] |
Data Type | Value |
Type of Research | Applied Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing communications |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/85166 |
Digital Object Identifier | doi:10.1080/08961530.2012.650138 |
Scopus Source URL | View the full record on Scopus |
Scopus Citing URL | View the list of citing articles on Scopus |
Number of Times Cited | 10 |