| Yawised, K and Torugsa, N, “An exploration of the factors influencing social CRM adoption: Evidence from Australian firms”, Academy of Taiwan Business Management Review, 10 (1) pp. 24-31. ISSN 1813-0534 (2014) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Business systems in context |
| Research Field | Business information systems |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Technological and organisational innovation |
| Visit Item on eCite | http://ecite.utas.edu.au/91080 |
| Number of Downloads | 6 |
