| Lehman, KF and Wickham, MD, “Marketing orientation and activities in the arts-marketing context: Introducing a visual artists’ marketing trajectory model”, Journal of Marketing Management, 30 (7/8) pp. 664-696. ISSN 0267-257X (2014) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing theory |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/92682 |
| Digital Object Identifier | doi:10.1080/0267257X.2013.838987 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Number of Times Cited | 13 |
