Harrigan, P and Miles, MP, “From e-CRM to s-CRM. Critical factors underpinning the social CRM activities of SMEs”, Small Enterprise Research, 21 (1) pp. 99-116. ISSN 1321-5906 (2014) [Refereed Article] |
Data Type | Value |
Type of Research | Applied Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing management (incl. strategy and customer relations) |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/93697 |
Digital Object Identifier | doi:10.1080/13215906.2014.11082079 |