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Research Output Details
| Walker, RH and Hanson, DJ and Enjeti, M, “Destination Branding and Positioning - The Tasmania Experience, Its Unique Characteristics and Implications”, Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, Florida, pp. 23-33. (1997) [Refereed Conference Paper] | |
| Data Type | Value |
|---|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing not elsewhere classified |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/9609 |