Web Access Research Portal
Research Output Details
| O'Cass, AG and Heirati, N and Viet Ngo, L, “Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas”, Industrial Marketing Management, 43 (5) pp. 862-872. ISSN 0019-8501 (2014) [Refereed Article] | |
| Data Type | Value |
|---|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing research methodology |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/97078 |
| Digital Object Identifier | doi:10.1016/j.indmarman.2014.04.015 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Web of Science® Source URL | View the full record on Web of Science® |
| Web of Science® Citing URL | View the list of citing articles on Web of Science® |
| Web of Science® Related URL | View the list of related articles on Web of Science® |
| Number of Times Cited | 72 |