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Wong, T and Wickham, M, “An examination of Marriott’s entry into the Chinese hospitality industry: A Brand Equity perspective”, Tourism Management, 48 pp. 439-454. ISSN 0261-5177 (2015) [Refereed Article]
Data TypeValue
Type of ResearchStrategic Basic Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupTourism
Research FieldTourism management
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/97303
Digital Object Identifierdoi:10.1016/j.tourman.2014.12.014
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Number of Times Cited26
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