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Wong, T and Wickham, M, “An examination of Marriott’s entry into the Chinese hospitality industry: A Brand Equity perspective”, Tourism Management, 48 pp. 439-454. ISSN 0261-5177 (2015) [Refereed Article] | |
Data Type | Value |
---|---|
Type of Research | Strategic Basic Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Tourism |
Research Field | Tourism management |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/97303 |
Digital Object Identifier | doi:10.1016/j.tourman.2014.12.014 |
Scopus Source URL | View the full record on Scopus |
Scopus Citing URL | View the list of citing articles on Scopus |
Web of Science® Source URL | View the full record on Web of Science® |
Web of Science® Citing URL | View the list of citing articles on Web of Science® |
Web of Science® Related URL | View the list of related articles on Web of Science® |
Number of Times Cited | 26 |
Number of Downloads | 1 |