| Wong, TL, “The strategic management of Brand Equity in emerging markets” (2013) [PhD] |
| Data Type | Value |
|---|
| Type of Research | Pure Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Business systems in context |
| Research Field | Business systems in context not elsewhere classified |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Management and productivity not elsewhere classified |
| Visit Item on eCite | http://ecite.utas.edu.au/97357 |
