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Research Output Details
| Wickham, M and Lehman, K and French, L, “Communicating marketing priorities in the Not-For-Profit sector: A content analysis of Australian state-museums’ annual reports”, Corporate Ownership & Control, 12 (2) pp. 318-328. ISSN 1727-9232 (2015) [Refereed Article] | |
| Data Type | Value |
|---|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing communications |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/97840 |