| Khajehzadeh, S and Oppewal, H and Tojib, D, “Mobile coupons: what to offer, to whom, and where?”, European Journal of Marketing, 49 (5/6) pp. 851-873. ISSN 0309-0566 (2015) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Pure Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Consumer-oriented product or service development |
| Research Objective Division | Commercial Services and Tourism |
| Research Objective Group | Other commercial services and tourism |
| Research Objective Field | Other commercial services and tourism not elsewhere classified |
| Visit Item on eCite | http://ecite.utas.edu.au/98199 |
| Digital Object Identifier | doi:10.1108/EJM-04-2014-0252 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Web of Science® Source URL | View the full record on Web of Science® |
| Web of Science® Citing URL | View the list of citing articles on Web of Science® |
| Web of Science® Related URL | View the list of related articles on Web of Science® |
| Number of Times Cited | 24 |
