Web Access Research Portal
Research Output Details
O'Cass, A and Ngo, L and Siahtiri, V, “Marketing resource-capability complementarity and firm performance in B2B firms”, Journal of Business and Industrial Marketing, 30 (2) pp. 194-207. ISSN 0885-8624 (2015) [Refereed Article] | |
Data Type | Value |
---|---|
Type of Research | Applied Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing not elsewhere classified |
Research Objective Division | Manufacturing |
Research Objective Group | Other manufacturing |
Research Objective Field | Other manufacturing not elsewhere classified |
Visit Item on eCite | http://ecite.utas.edu.au/99335 |
Digital Object Identifier | doi:10.1108/JBIM-05-2012-0087 |
Scopus Source URL | View the full record on Scopus |
Scopus Citing URL | View the list of citing articles on Scopus |
Web of Science® Source URL | View the full record on Web of Science® |
Web of Science® Citing URL | View the list of citing articles on Web of Science® |
Web of Science® Related URL | View the list of related articles on Web of Science® |
Number of Times Cited | 28 |