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Research Output Details
| O'Cass, A and Heriati, N, “Mastering the complementarity between marketing mix and customer-focused capabilities to enhance new product performance”, Journal of Business and Industrial Marketing, 30 (1) pp. 60-71. ISSN 0885-8624 (2015) [Refereed Article] | |
| Data Type | Value |
|---|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing not elsewhere classified |
| Research Objective Division | Manufacturing |
| Research Objective Group | Other manufacturing |
| Research Objective Field | Other manufacturing not elsewhere classified |
| Visit Item on eCite | http://ecite.utas.edu.au/99338 |
| Digital Object Identifier | doi:10.1108/JBIM-07-2012-0124 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Web of Science® Source URL | View the full record on Web of Science® |
| Web of Science® Citing URL | View the list of citing articles on Web of Science® |
| Web of Science® Related URL | View the list of related articles on Web of Science® |
| Number of Times Cited | 18 |