| Dunn, A and Wickham, M, “Building product awareness and distribution channels in crowded markets: An analysis of craft breweries in the USA”, Academy of Taiwan Business Management Review, 11 (1) pp. 60-67. ISSN 1813-0534 (2015) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Tourism |
| Research Field | Tourism marketing |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/99934 |
