Web Access Research Portal

Research Report 2016 - Marketing

Journal Article
Fillis, I* and Lehman, K and Miles, MP*, “The Museum of Old and New Art: leveraging entrepreneurial marketing to create a unique arts and vacation venture”, Journal of Vacation Marketing, 23 (1) pp. 85-96. doi:10.1177/1356766716634153 ISSN 1356-7667 (2017) [Refereed Article] [Full Text] [Detail]
Grimmer, L and Miles, MP* and Grimmer, M, “The performance advantage of business planning for small and social retail enterprises in an economically disadvantaged region”, European Journal of International Management, 10 (4) pp. 403-421. doi:10.1504/EJIM.2016.077422 ISSN 1751-6757 (2016) [Refereed Article] [Full Text] [Detail]
Hardy, A and McDonald, J and Guijt, R and Leane, E and Martin, A and James, A and Jones, M and Corban, M and Green, B, “Academic parenting: work-family conflict and strategies across child age, disciplines and career level”, Studies in Higher Education, 43 (4) pp. 625-643. doi:10.1080/03075079.2016.1185777 ISSN 0307-5079 (2018) [Refereed Article] [Full Text] [Detail]
Hardy, A and Pearson, LJ*, “Determining sustainable tourism in regions”, Sustainability, 8 (7) Article 660. doi:10.3390/su8070660 ISSN 2071-1050 (2016) [Refereed Article] [Full Text] [Detail]
Heirati, N* and O'Cass, A, “Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy”, Asia Pacific Journal of Management, 33 (2) pp. 411-433. doi:10.1007/s10490-015-9437-9 ISSN 0217-4561 (2016) [Refereed Article] [Full Text] [Detail]
Martin, AJ and Wellen, JM and Grimmer, MR, “An eye on your work: how empowerment affects the relationship between electronic surveillance and counterproductive work behaviours”, International Journal of Human Resource Management, 27 (21) pp. 2635-2651. doi:10.1080/09585192.2016.1225313 ISSN 0958-5192 (2016) [Refereed Article] [Full Text] [Detail]
Conference Publication
Grimmer, L and Miles, M* and Byrom, J* and Grimmer, MR, “The impact of resources and strategic orientation on small retail firm performance”, Australian and New Zealand Academy of Management (ANZAM) Conference, 2-4 December 2015, Queenstown, New Zealand, pp. 98. (2015) [Conference Extract] [Full Text] [Detail]
Grimmer, L and Miles, M* and Grimmer, M, “Does planning really matter? The case of small retail firms”, Australian and New Zealand Academy of Management (ANZAM) Conference, 3-5 December 2014, UTS, Sydney, Australia, pp. 25. (2014) [Conference Extract] [Detail]
Grimmer, M and Grube, DC, “Consuming Politics: How are Political Party Brands viewed by Australian Voters?”, British Academy of Management Conference, 6-8 September, Newcastle University (2016) [Conference Extract] [Detail]
Grimmer, M and Grube, D, “Political Branding: A Consumer Perspective on Australian Political Parties”, Australian and New Zealand Academy of Management (ANZAM) Conference, 6-9 December, Brisbane (2016) [Conference Extract] [Detail]
Grimmer, M and Kilburn, A* and Miles, MP*, “The impact of purchase situation on realized pro-environmental consumer behaviour”, Global Innovation and Knowledge Academy (GIKA) Conference, 14-16 July, Valencia (2015) [Conference Extract] [Detail]
Grimmer, M and Miles, MP* and Polonsky, MJ* and Vocino, A*, “A Research Note on the Propensity of Consumers to Internalize Environmental Costs”, Global Innovation and Knowledge Academy (GIKA) Conference, 7-9 July, Valencia (2014) [Conference Extract] [Detail]
Grimmer, M and Morgan, M*, “With the best of intentions: a large sample test of the intention-behaviour gap in pro-environmental consumer behaviour”, Australian and New Zealand Academy of Management (ANZAM) Conference, 3-5 December, Sydney, pp. 48. (2014) [Conference Extract] [Detail]
Laud, G, “Understanding customer conditions for co-creative innovation processes”, ANZMAC 2016 Conference, 5-7 December, University of Canturbury (2016) [Conference Extract] [Full Text] [Detail]
Contract Report, Consultant's Report
Lehman, KF and Wickham, MD and Fillis, I*, Motivations for consuming art and cultural experiences: Report to industry, QVMAG, Launceston, 1 (2016) [Consultants Report] [Full Text] [Detail]
Other Public Output
Eccleston, R and Hardy, A, “Talking Point: Better build on the boomtimes”, The Mercury, News Corp, Australia, 17 August (2016) [Newspaper Article] [Detail]
Grimmer, M, “Ethical and Environmental Products”, Breakfast show interview with Jonathon Kendall, Austrlaian Broadcasting Corporation, Gipsland, 20 May (2016) [Media Interview] [Detail]
Grimmer, M, “Ethical shopping: What stops you buying environmental and ethical products?”, Carol Raabus, Australian Broadcasting Corporation, Australia, 19 May (2016) [Media Interview] [Detail]
Grimmer, M, “Green Marketing”, Interview with Sally Dakis on Tasmanian Country Hour, Australian Broadcasting Corporation, Hobart, 18 June (2016) [Media Interview] [Detail]
Grimmer, M and Grube, D, “Political Marketing”, ABC 936 Drive, Austrlaian Broadcasting Corporation, Hobart, 30 May (2016) [Media Interview] [Detail]
Grimmer, M and Grube, D, “Political Marketing”, Louise Saunders on ABC936, Australian Broadcasting Company, Hobart, 30 June (2016) [Media Interview] [Detail]
Grimmer, M and Grube, D, “Pollies are Learning our Lingo”, Mercury Newspaper, Fairfax Media, Hobart, 21 May (2016) [Newspaper Article] [Detail]
Grimmer, M, “Some to pay high price for Christmas shopping”, Launceston Examiner, Fairfax Regional Media, Tasmania, 1 Jan (2016) [Newspaper Article] [Detail]
Grimmer, M, “Green Marketing”, Interview with Sally Dakis on Breakfast by Ryk Goddard, Australian Broadcasting Corporation, Hobart, 18 June (2015) [Media Interview] [Detail]
Hardy, A, “The Latest in Tourism Research”, Hobart Mornings with Sarah Gillman, Australian Broadcasting Company, Australia, 10 November (2016) [Media Interview] [Detail]

* This author is not affiliated with the University of Tasmania.